Video marketing is here to stay. Internet users are only getting more and more attached to online videos each day. They jump into YouTube and other social media platforms just to watch online videos — whether it’s educational explainer videos or even meme compilations. In 2021, it’s estimated that the average internet user will spend 100 minutes watching online videos daily.
In such a situation, savvy marketers surely don’t want to leave any money on the table. They’re flocking to video marketing campaigns as a powerful and incredibly effective content strategy. Done right, video marketing can increase revenue 49% faster than any other type of marketing. That’s not all, though; more than 51% of marketers claim videos as the type of content with the best ROI.
Are you not convinced yet? Below are some essential video marketing statistics and trends to show you that you better jump onto the video marketing bandwagon to get better marketing results.
#1. Internet Users Love Short Videos
Do you know that the human attention span is shrinking? We can focus on things for no longer than eight seconds — this is much shorter than that of a goldfish (nine seconds).
One thing is clear here: people like to consume quick, straightforward content. And short videos are definitely such. So make sure that you keep your video short and fruitful.
The sweet spot for online video is two minutes. The stats say that more than 60% of viewers will stop watching a video after the two-minute mark.
#2. Social Media are Potential Platforms to Host Videos
In 2020, more than 3.6 billion people were using social media worldwide. It’s safe to say that those platforms are such potential places to get more eyeballs for your video marketing.
On Facebook, users watch an average of 8 billion videos every single day. Meanwhile, there are around 1.2 billion video views on Twitter per day. Not only that, 65% of impressions from an ad on Instagram came from video content.
#3. Mobile-Friendly Video Is a Must
In this digital era, almost everyone owns a smartphone. They now have all the information they need, just at their fingertips.
It should come as no surprise that internet users tend to access online videos 1.5 times more through their mobile devices. What’s more, 48% of millennials are watching videos exclusively on smartphones and tablets.
Many email marketers experiment with videos in their campaigns as well. For example, a sequence of onboarding emails with mobile-friendly videos can boost customer engagement dramatically.
#4. Digital Video Is the Fastest-Growing Format
Ad spend in digital video continues to accelerate. According to Statista, online video advertising spending amounted to US$33.269 million in 2020 — and it’s projected to continue to climb.
Meanwhile, social video ad spending is also predicted to jump from $5.65 billion in 2017 to $14.89 billion in 2021.
Every savvy marketer must know that online videos are a lucrative path forward. It provides them with an easy way to convey their brand message quickly and more effectively. This way, internet users find it much easier to engage with a brand they’re interested in. The statistical numbers and hottest trends above hopefully can help you to understand the competition and win your audiences’ attention.
Andre Oentoro is the Founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).