There are many different reasons companies in the US are hiring a professional website design company that does more than basic design. Not only can hiring the right website design company to ensure you get a polished and professional-looking website.
SEO and web design firms that specialize reputable web design in New Orleans, can also advise you to help your site do more than looking good on someone’s browser. Today, business websites need depth. They need to do more than look like a slick brochure. Read on for a few things you need to consider when creating or upgrading your site’s design:
Some companies think they need to wow their customers and potential customers with impressive flash and a dazzling light and sound show when someone steps onto their online home. But being too showy could hurt you. Why?
People don’t have the patience to wait 30 seconds for your presentation to load. The chances are that they’ll leave the site before you’ve had a chance to impress them.
This won’t do much for you in terms of attracting customers via Google and other search engines. Not only are people landing on your site, but spiders are as well. Search engines look at various factors on your site to help them determine what sort of traffic (if any) to send to you. You need an optimized website design that will appeal to your customers, your prospective clients, and search engine crawlers that index websites based on relevancy to a topic.
What do you need? You need the perfect blend of professionalism, customer-friendliness, and search engine friendliness.
How does your website design help you get more traffic? Search engine crawlers crawl web pages. They look at every page on your site to help them determine how to categorize the site. The website design can make this easy by optimizing various aspects of the design. It allows Google, Yahoo, Bing, and other search engines to precisely determine what the website is about. A website design company specializing in search engine optimization can create a design that loads quickly, appeals to your customers, appeals to search engines, and more.
The “more” mentioned in the last paragraph is something that many website designers fail miserably at. Many won’t help you maximize the earning potential of every website visitor. A design company that knows how to help you with marketing as well as putting together your website can help you:
- Look good
- Appeal to search engines
- Appeal to existing clients
- Capture visitors’ attention and even generate their permission to contact them in the future for email marketing purposes.
Your site needs to be people-friendly. No matter how much traffic you get due to your design and SEO efforts, the most crucial consideration is what actions you take to appeal to the human traffic that makes its way to your page. Your site needs to be more than just a pretty face.