West Chester, PA, USA – May 24, 2022 – Consumers already know where they plan to buy their products and services in today’s world. Thanks to social media and the internet, consumers now have more tools to make their own buying decisions without a salesperson involved. That is why organizations adopting a multi-touchpoint marketing approach with their target markets is more critical than ever. The key to small businesses thriving is directly tied to the amount of visibility their organization has in the market.
An organization needs to be visible through social media, ads, video streaming, and email marketing. Business owners also cannot forget the phone. Yes, people don’t tend to pick up their phones like they used to, but phone outreach is still important. It needs to be added to the mix of touchpoints.
Did you know it takes around 18 outreaches to connect with a buyer? Not to mention that Google is the #1 search engine where consumers go to determine who and what they will buy. It’s estimated Google processes approximately 63,000 search queries every second, translating to 5.6 billion searches per day and approximately 2 trillion global searches per year. The average person conducts between three and four searches each day, so creating multiple touchpoints becomes critically important to support growing and scaling your business.
That is why MCA Consulting utilizes the Multi-Touchpoint Marketing Approach. The popular Digital Marketing Agency has created partnerships with other small businesses that can offer clients all the resources needed to apply the Multi-Touchpoint Marketing Approach within their organizations.
MCA Consulting also utilizes AI (Artificial Intelligence) technology to simplify and automate your business development strategy. We are aware of the importance of including video in your marketing plan. With their partnership with RIP Roarin Productions, they’ll work with you to create the perfect video for your specific needs and work with your budget.
Additionally, MCA Consulting’s partnership with ZondraTV Network allows small businesses to extend their brand awareness and outreach at an affordable price beyond a local market. With today’s economy, it is imperative that businesses create a multi-faceted global approach for greater exposure.
MCA Consulting Services works closely with small and mid-sized businesses and assists them with their sales and marketing initiatives. All services at MCA Consulting range from Content Writing to creating Marketing Plans for their clients that help fill in any gaps.
Amplo says they achieve success “through a results-minded focus and an unrelenting commitment to driving growth; our top strengths are identifying and capitalizing on opportunities in untapped markets. We have a proven track record of understanding client needs and providing strategic solutions.”
To learn more about MCA Consulting Services or schedule a FREE 1-Hour Consultation to learn how you can help your business grow the modern way, follow them online at www.mcacs.us and schedule your consultation at https://calendly.com/margheritaamplo.
About Margherita Amplo
Margherita Amplo is a seasoned business professional with more than 20 years of experience in Enterprise Software Sales, Marketing, Business Development, Account Management, and Leadership, with a passion for healthcare and technology industries. Her areas of expertise include expanding existing customer relationships for small and mid-sized organizations by providing several Sales, Marketing, and Business Development Services and effectively building extraordinary relationships, and fostering strong partnerships with senior executives. In 2017, she decided to start her own agency working with Small / Mid-Sized Organizations with their Sales/Marketing Strategies.
Her extensive background includes holding various roles at prestigious organizations such as Siemens Healthineers and SAP America. Margherita earned her bachelor’s degree in International Business at Widener University. She enjoys the culinary arts and traveling with her family. She is a Volunteer Ambassador for Unite For Her, working on helping expand the footprint of the non-profit organization nationally. She is also passionate about raising awareness and funds for Metastatic Breast Cancer through Metavivor research.
To learn more, visit MCA Consulting Services, LLC online at www.mcacs.us.