November 30, 2022

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Melts In Your Tecnology

Irish researchers to lead €9m metaverse XR project aimed at media sector

Academics from TUS, TCD and Irish organization VRAI be part of a multinational consortium who will aim on using XR tech for content development and consumption.

A new EU-funded, Irish-dependent task aims to leverage the so-called ‘metaverse’ – or prolonged reality (XR) tech – to advantage the media and arts sectors.

Prolonged reality (XR) refers to the concept of a 3D world wide web and it underpins the thoughts powering ‘the metaverse’.

The €9m Transmixr project is to be led out of the Technological College of the Shannon (TUS). It will bring alongside one another a consortium of scientists, style partners and media corporations from 19 nations around the world.

Transmixr is getting funded by the EU’s Horizon Europe fund, which is devoted to new technologies and innovation. It will target on supporting remote collaboration practices amongst media and material creators who use XR, as very well as giving an avenue for use of XR media experiences.

Dr Niall Murray, the TUS-dependent coordinator of Transmixr, claimed it would “ignite the immersive media sector by enabling new narrative visions”. Murray is primarily based at the university’s Athlone campus. He is also an investigator doing work with Science Basis Ireland’s (SFI) Adapt Centre.

“Transmixr is a pretty interesting undertaking that will make a suite of consumer-centric systems to support the development, use and comprehension of new media ordeals in distributed, collaborative and immersive means,” reported Murray, introducing that the undertaking would be “underpinned by the convergence of AI and XR”.

In accordance to Murray, the new XR tech will be evaluated and informed by serious close consumers.

The undertaking will see the development and tests of 4 pilots that provide the eyesight of foreseeable future media ordeals to existence across information media, broadcasting, executing arts and cultural heritage.

The project will run for three several years, with its kick-off meeting scheduled to consider spot in Athlone on 25 and 26 of Oct. As component of its position in major it, TUS will be searching at human-centric AI for XR audience comprehending.

Murray stated that a essential power of the Transmixr task consortium is its interdisciplinary nature, “bringing complementary specialized, methodological and domain knowledge collectively to create impactful alternatives for the artistic and culture sectors.”

The other Irish partners concerned in Transmixr are Dublin-centered VRAI and Trinity Higher education Dublin. VRAI a short while ago developed a new programme for schooling defence and armed service professionals making use of VR and metaverse tech.

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