August 14, 2022


Melts In Your Technology

Custom Website vs. Template Website: Which is Right for Your Business?

Have you thought about investing in a new website for your business? If yes, one question must be bothering you! Which suits best and what are the differences that you need to understand are crucial elements before going for website development.

Fact: 48% of people cited a website’s design as the factor for deciding the business credibility

For some companies, website templates are great solutions, while others prefer custom websites. Therefore, here are few things that a Website Design Company in Kolkata, India, emphasizes before taking a step further.


For starters, not all templates can be fully responsive. But mobile traffic accounts for more than half of the internet users; thus, responsiveness is more than a compulsion. If you are planning for serious e-commerce with a website, a custom site will be helpful. 

On the other side, template-based sites aren’t flexible and don’t accommodate the e-commerce model’s backend. Another big issue is security. Hackers prefer template-based sites. In fact, a single piece of malicious code can hack thousands of sites at once. 

Custom sites make them less vulnerable to hacking. Website templates lack control over user experience. UI is undoubtedly central, and a Website Design Company helps businesses focus on what their customers want. 


Website templates are “one size fits all” solutions. They come with many features that you may sometimes not need. Some may also create coding conflicts when you try to extend functionality to your site. 

A template-based site may look acceptable now, but it may not look suitable when your company starts to grow. Likewise, the extra features may significantly slow down the site’s loading speed once the traffic grows. Functional limitations only get worse once the numbers of visitors increase. 

Fact: Over 40% of people ventured away from a site if it loaded for more than 3 seconds

A custom website provides the flexibility to work within your budget and add the latest features as you need. Your website design company will also build the site that caters to your current objectives, ensuring the site is scalable. You should know that custom sites have no inherent limitations on the amount of user traffic.


You need to consider your website for branding purposes. This is a big thing if you want to grow. If brand positioning is among the objectives, then only the custom site will work. Template-based sites can’t provide the level of personalization as necessary. It cannot design a site that reflects your brand’s unique personality, positioning, or identity. 

Fact: Over 78% of potential customers research products and services online before making a final purchase

The templates impose too many restrictions on your ability to differentiate the brand and powerfully convey the values and propositions. When going for a custom website, a Web Design Company gives you a blank slate and allows you to create a unique experience and build an emotional connection with your customers.

These types of connective experiences help build trust and brand loyalty. 


The other evitable reality with custom websites is that they take time to design and build. A quality custom website may require up to 2 to 4 months to launch. Likewise, it also depends upon the size and the complexity of its feature. There’s no way to fast-track this process due to the many mobile parts involved. This includes

  • Planning 
  • Wireframes
  • Development
  • Design
  • Copywriting
  • Photography
  • Testing
  • Optimization

Many professionals have to work on a custom-designed website. And, if you’re in a hurry to get a website live, you’ll probably need to settle for a template website. 

In cases where the timeline is an issueour Website Development Company recommends going with a temporary landing page or perhaps a multifaceted single-page website. We don’t advise trying a comprehensive site on an expedited timeline.


You should know that your website has a purpose, and that’s to bring business. Therefore, never scrump on the budget. It is one of the most inclusive representations of your brand. It is the central hub for marketing and business initiatives. Meanwhile, your website is the place where your customer will always find you 24X7.

A quality custom website doesn’t come cheap. It’s a fact that not every company may afford one. If you are planning for a budgeted website, a template website is probably the best thing. It gives you a pre-packaged design with a clean and functional surface.