October 5, 2022


Melts In Your Technology

shopback campus

A look into CAMPUS, ShopBack’s new Singapore HQ at Pasir Panjang


It is tough to pass up the popular ShopBack indication at the front of what at the time was a rundown college building at Pasir Panjang Highway. The start of CAMPUS by ShopBack these days (July 1) marks the on-line platform’s sturdy regional development in Asia Pacific, following its modern US$80 million funding.

Spanning 88,000 sq. toes, the site retains the framework of the authentic college, modernised with a potent contrast of a slate grey roof towards white walls, black trim about the home windows, and black arch doorways.

The launch ceremony was kicked off by Henry Chan, co-founder and CEO of ShopBack, who initial reminisced about creating IKEA flatpacks for their initial-at any time workplace eight several years in the past.

(L-R): Tan Kiat How, Singapore’s Senior Minister of Condition for National Advancement and Communications and Details and Henry Chan, CEO and co-founder of ShopBack / Image Credit: ShopBack

Over the previous 8 yrs, we have observed the evolution of our small business — from an on the net system to an omnichannel purchasing ecosystem. Back again then, I never would have imagined we’d have anything at all like CAMPUS to simply call our own.

With the launch of our Singapore HQ, we look for to even more fulfil our mission to boost the choices supplied, by partnering merchants to convey our companies to far more purchasers in the location.

– Henry Chan, co-founder and CEO of ShopBack

On the net system to innovation hub

ShopBack makes use of the college as a metaphor, to develop a link in between escalating a company and ongoing studying by bringing workers again to the nostalgic days of their adolescence.

“Learning does not quit in faculty,” adds Henry.

The general style embraces ShopBack’s major values: collaboration and innovation, development and discovering, and most importantly good reminiscences — comparable to one’s schooling expertise.

In CAMPUS’ Assembly Spot, the ground-to-ceiling windows enable in bright yet filtered normal mild. A giant display is the major focal stage of the place, and facing that are staggered platforms framed with cement-completed bookshelves, which provide as a seating place for townhall conferences.

On non-occasion days, the Assembly Space has tables and chairs laid out, as well as a desk-tennis desk in the middle great for when workers want an enjoyment split.

CAMPUS Assembly Space / Graphic Credit score: ShopBack
CAMPUS very first ground exterior, housing written content creator studio, Third Space

Exiting ShopBack’s key region, the CAMPUS setting up also shares the floor ground with Third Area, a written content creator studio.

3rd Space’s space extends into a full kitchen and pantry and two completely-outfitted studio and enhancing areas by way of a corridor accented by glass-panelled arch doorways.

Collaborative spaces for constant innovation

ShopBack’s collaborative workspace design tendencies translate to the offices on the second and 3rd floor as effectively. Highlighting the 2nd ground is a prolonged bar and pantry space, fitted with sockets. The bar is also utilised for far more than just lunch, but also right after-hours socialising.

Bar and pantry location on the second floor / Image Credit rating: Vulcan Publish

A exclusive signature of ShopBack’s places of work is its Y-formed cluster seating arrangement on each the next and 3rd floors, creating it simpler for staff to connect, collaborate and ideate.

To the still left of the bar on the 2nd flooring, hotdesk seating is devoted to the Human Useful resource (HR), Data, Structure, Possibility, and Engineering teams.

Scattered on equally finishes are enclosed conference rooms. The second ground assembly rooms are named following ShopBack’s mascots — Penny, Nick, Bill, and Pleased Bag — as properly as factors reminiscent of the old campus such as figures 71 and 77.

(L-R): ‘Happy Bag’ assembly area, Y-formed cluster seating arrangement / Picture Credit: ShopBack

A mural detailing ShopBack’s journey sales opportunities you up to the 3rd ground which residences the Business enterprise Advancement and Marketing and advertising groups. In this article, the meeting rooms are named after popular food stuff from distinctive elements of the area these kinds of as ‘Jollibee’, ‘Xiao Lengthy Bao’, and ‘Martabak’ — a tribute to the countries that ShopBack has made its mark on. 

Meeting place at CAMPUS / Picture Credit history: ShopBack
Office assembly rooms with exclusive names / Graphic Credit: Vulcan Publish

Apart from the meeting rooms and office desks, there are also comfortable lounge areas in concerning to really encourage even additional socialisation.

ShopBack is actively choosing now

Having CAMPUS contributes to our innovation and Singapore’s e-commerce. As a organization, we can carry on to innovate and be a section of our customer’s lives from online to offline. We present the consumer with flexibility and manage above their finances, as very well as possibilities.

– Fern Nannaphat, Nation Basic Supervisor of ShopBack

CAMPUS will provide as a facts science exploration & development (R&D) hub, comprising a 50-potent crew of data experts, device discovering engineers, details analysts, UI/UX designers, and program engineers.

ShopBack sooner or later seeks to further increase its abilities in money companies, with its most recent acquisition of hoolah and its recent launch of ShopBack Pay back.

To day, it has employed about 300 regionally across the previous six months to facilitate its growth. It is also seeking to carry onboard new hires in parts of payments, compliance, and engineering-relevant roles just before the calendar year ends.

Commencing out with just six group users in 2014, CAMPUS will now home over 220 staff primarily based in Singapore. Considering the fact that inception, it has also racked up S$3.5 billion in yearly revenue for 10,000 on the internet and in-shop retailers throughout 10 marketplaces.

Highlighted Graphic Credit score: ShopBack


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